cycleweek

period:
annual concept, launched 2021

client:
bikedays.ch gmbh, zurich (sui)

task:
MTC specialists were part of the conceptualizing team & are key members of the organising committee of the cycleweek. as co-owner of this event MTC is responsible for all legal & financial matters as well as for all staff related matters. for onsite production MTC supplies an experienced production manager.

description:
the cycleweek is a decentralized event-format which merges the urban bike festival & the bikedays as well as the digital version of the urban bike festival. from the mainstation/europaallee to the dirt park & brunau - the cycleweek is all over zurich with testrides, workshops, contests and many more activities around the topic "bike". in 2024, the 4th year of the event, 90.000 visitors proved that the event is meanwhile not only well established, but has become the no.1 bike go-to event in switzerland.