urban bike festival - digital

client:
bikedays.ch gmbh, zurich (sui)

task:
due to the general event ban because of covid-19 pandemic, the public event urban bike festival was decided to be transformend into a digital version. as key members of the organising committee, MTC specialists were deeply involved in the super short-notice transformation act, namely for concept & creation, as well as for onsite production.

description:
the task was a new & exciting challenge – in only a few weeks a public event concept was changed into 8 hours of online shows, live streamed over 2 days, produced from an indoor studio & linked to activities from various outdoor locations. special guests, such as freestyle biker fabio wibmer & road racer fabian cancellara, joined the special set up as participants of the exciting e-cycling race, & the success of the urban bike festival digital definitely points towards hybrid events in the future!